Zombie Bootcamp Story – Zombie Bootcamp Experience Days
Origins of Ram Training and the birth of Zombie Boot Camp
The Zombie Bootcamp Story
– the idea for Ram Training, starts back in 2010 whilst training a troop of soldiers for deployment for Afghanistan I realised that the same concepts could be the foundation for a sound business plan. At private expense purchased 4 x paint markers that resembled an assault rifle used by the British Army on operations. The paint markers at close range, particularly when used in a building had a better effect than the use of blank ammunition. 5.56 mm blank ammunition also had a hefty price tag of 25p each in comparison to .5p for a paint ball.
Initially Ram Training started on a start-up budget of £9000. I purchased 12 sets of equipment and was kindly loaned the use of an old factory in Gloucestershire. We had differing success with this project offering paintball teams and the odd stag groups a comprehensive 1 day close quarter battle training experience. Sadly after 6 months the factory was due to be redeveloped so I had to look for an alternative site. Luckily I found a site in Worcestershire. Again, we had limited success delivering military themed events. However, whilst reading a hotel magazine I read about a small band of actors based out of Lancaster that offered a theatre event called “How to survive a zombie apocalypse” that very evening I Google’d this group, found their number and gave them a call.
The idea of “Zombie Boot Camp” is born and the Zombie Bootcamp Story begins.
To this day I can’t remember what made me choose Zombie Boot Camp but the name works and is established as a name customers can trust. We were supported from the offset by “Buy a Gift” and “Chilli Sauce” the two biggest names in gift experiences and organised stag events, who still remain today, two of our staunchest allies. Chilli Sauce has been very influential in establishing our overnight events which are continuing to grow in popularity in particular with stag parties. We have developed three different events to meet the needs of our stag and hen inquiries: Zombie Boot Camp 2 (after dark), Wolfmen and the Asylum (our most violent and challenging Zombie experience).
The combination of citizen soldiers fighting the walking dead in the Zombie Apocalypse is part of the Zombie Bootcamp Story, other organisations since then have replicated the same concept to differing success. On average one new Zombie Experience style events starts up every three months and disappears shortly afterwards. They claim to be the most extreme, cheaper etc. Zombie Boot Camp and all our other horror events e.g. Wolfmen and the Asylum operate like a theatre production. The pillars of success are: casting, consistency and performance.
Our boot camp military instructors are exactly that, military, many other companies in fact all of them use civilians to act out the role of the military. The average customer is discerning and sees the value of being offered an event that is authentic. The Zombies undergo a rigorous selection process based on adaptability, fitness and dependability. They undergo regular first aid, conflict management and breakaway training. Initially we looked to recruit Zombie cast members from the Zombie geek class – these individuals proved to be emotional, brittle and too attached to a fictional character. The Zombie Bootcamp cast members we need and recruit are, to coin a phrase, “a bit handy” and can suck up a bit of pain. We do not overly use makeup and prosthetics as they generally fall off or sweat off during the event due to the very nature of the event.
Zombie Experience Consistency
No matter what ever the weather the show goes on, it’s the Zombie Bootcamp Story. We continuously strive to improve and innovate but all of our customers walk away exhilarated, happy and definitely wanting to come back to pit themselves against our Zombies at the next level up.
This is down to choosing the right team. Five events a weekend, needs stamina the last event must be as good as the first. Poor performance means poor reviews and in this age of web based reviews means damage to the brand. I always use Trip Advisor as a review barometer as the site is impartial and widely read prior to any purchase been made.